Marketing your property

You can’t sell a secret, so exposing your property through the best marketing channels available will ensure that potential buyers do not miss your property. We’ll identify the key target markets and help create a marketing strategy that suits your property, budget and time frame.

Our in-house marketing and IT teams, enable us to use experts to set your property apart from its competition. Through our advanced technology, we provide a much wider advertising reach to attract and engage more buyers.

Property imagery

This is perhaps the most important part of a marketing plan. It is vital that we show your property in the best light possible to potential buyers. We have a tonne of tools in our belt; professional photography, virtual tour, HD video, floor plans, virtual renders, virtual render tours and more.

We only work with the best local suppliers to highlight your property's features and ensure it looks its absolute best.

Network marketing

As soon as your property is live in our system, it is made available to our entire sales team to sell. Each individual agent will work with their network of buyers to sell your property. Our networks feature all Property Brokers people nationwide, all 2,650 agents in the NZ Realtor Network and over 4,000 offices in Leading Companies of the World. Helping to secure the maximum number of buyers. 

In addition to directly contacting known local buyers and investors, our salespeople send out regular email marketing campaigns featuring your property to their extensive networks.

Digital marketing

Digital marketing is a must-have component in every marketing plan; it's highly targeted, sharable, cost-effective and where your buyers are. One of the best ways to reach passive buyers.

We have options across Facebook, Instagram, Youtube, Google Display Network, Stuff, NZ Herald, Metservice and many others. We'll work with you to choose the most effective channels to reach your audience for your budget.

Real estate websites

The best way to reach active buyers (those buyers that are actively searching for property). As soon as you list with Property Brokers your property will feature on the following website:

pb.co.nz, pb agent websites, realestate.co.nz, oneroof.co.nz, trademe.co.nz, hougaren.co.nz, nzrealtors.co.nz, leadingre.co.nz

We have upgrade options available on all these sites to further enhance engagement.

Print marketing

Traditional print marketing remains an effective part of any marketing campaign. Print publications are still great at reaching both passive and active buyers. Often delivered to mailboxes, New Zealanders are far too engaged in property to not have a good read.

We also produce information memorandums, brochures, flyers, DLEs, letters, window cards and much more to make sure that buyers have high quality material that reflects the value of your property.

Showcase your property

For the most part, marketing exists to get people to your property. We have many ways to showcase your property, from open homes, open days and private viewings, to neighbour evenings and VIP buyers events.

We make sure these events best show off your property's selling points, engage buyers and provide crucial feedback from the market.

Signage

The silent salesperson. Signage works 24 hours a day, 7 days a week. We are firm believers that large eye-catching signage works well.

Editorial

Does your property have a unique story to tell? Our communications team can help shape editorial that has the potential to be picked up by local and national news agencies. We’ll work with reporters and news agencies to maximise this great source of free online and print exposure.