Provincial resilience and rural gains in land and lifestyle

Monday, 15 July 2024


Provinces continue to thrive despite notable economic headwinds, driving our business to improve on the previous year

Our commitment to actively managed vendor campaigns, supported by our True Team approach to representing your property, continues to drive year-on-year success from one season to the next. Our lifestyle business across provincial New Zealand has seen a significant response to our Land and Lifestyle promotion as we showcase properties on a national platform. At the local level, our ability to connect the dots, connect one vendor to the next property, and then do the same again is driving results and giving our vendors immediate options for the spring.

Similarly, our rural business has seen significant gains in a very challenging market in support of the goals and aspirations of our farmers and growers. A highlight this season has been our success with marketing diary properties. We have sold more than the prior year and consolidated our leadership position nationally in this vital market segment.



We have sold more than the prior year and consolidated our leadership position nationally in this important market segment.



There is no question that commodity prices and cost challenges, particularly interest rates, have significantly impacted our sheep and beef producers’ growth aspirations this year and moderated demand. However, we have continued to successfully take properties through campaigns, particularly auctions, and see them sold both North and South Island at levels acceptable to vendors and aligned to current interest rate settings as recently as last month.

A real highlight of the last 12 months is our conviction to bring to the market rural properties less than 100 ha in size, where the weight of money to complete a purchase is much more within the reach of many. Property Brokers are very proud of their role in helping the next generation get on the rural property ladder, and these sales play a significant role in bringing much-needed liquidity into the rural property market, instilling a sense of encouragement and hope.

Whether you’re looking to buy or sell your farm or lifestyle property, our True Team is here to exceed your expectations. With a perfect blend of energy and experience on your side, you can’t go wrong with Property Brokers.



The Land & Lifestyle Property Guide showcases a selection of quality rural & lifestyle properties, each offering a unique blend of heartland living. Beyond showcasing properties, we're dedicated to providing insights, advice & a window into the heart of Property Brokers Country. Click here to explore the latest Land & Lifestyle now!



Have a listen to our latest podcast episode on Property Perspectives where we delve into the latest rural market insights


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